about us

9Lives is more than a label — it’s a mentality.
Born from the idea of standing tall when life hits hardest, 9Lives represents strength, resilience, and authenticity. We don’t fold, we don’t back down, and we don’t make excuses. Every setback is fuel 
Starting with custom hats and will expanding into full streetwear fashion, 9Lives brings a clean, relaxed aesthetic with edge. Every piece is designed to reflect confidence and individuality — made for those who live with purpose, grit, and style.